Link building is the process of acquiring links from one website to yours. Essentially another website will have a link to your website. This works in tandem with SEO (Search Engine Optimization). If your website has a lot of back links, it tells google that your website has quality content and so google will bump you up the pages.
The closer you are to page one, the better off you are. We have all done google searches before, and we generally find what we need on the first few pages. So for those of you on say, page twenty, you are not getting much traffic at all. So you want to try and get your website as close to page one as you can.
There are two types of back links out there. There are One Way back links which are as the name sounds. Another website will link to your website, but you will not link to theirs. This is the most effective means of building up your list of back links. It is also what link building services provide.
The other type of back link is reciprocal back links, or mutual back links. With these another website will link to yours, but you will also link back to them. These types of back links are not as beneficial but they are easier to come by, in case you want to go at this solo.
Another thing to keep in mind when working with back links is that they are not all equal. Simply getting a back link does not guarantee you success. The type of back link you get is also very important. What I mean by this is that, if you get a back link from a website on page twenty, it will not do you as good as a back link from a website on page one.
Getting back links from high ranked websites gives you a larger boost since it tells google’s SEO that a quality website believes you have quality content as well. It is like getting a recommendation from someone high up in the food chain.
There are a lot of link building services out there willing to help you create a list of back links. These generally are not free though. But if you have the money available it is smart to make use of these services. While they do cost money, they provide quality, high ranked one way back links to get your website up to where you want it to be.
Setting up a list of back links can be tough and time consuming. But it is about the only way you will get your website the kind of traffic it needs to make you the money you want.